Micro-marketing is a low-cost modern, cost-effective marketing tool. Compared with traditional marketing methods, "micro-marketing" advocated by the "virtual" and "real" interaction, involving the establishment of a research and development, product, channel, marketing, brand communication, marketing, customer relations and other more "light", more efficient marketing the whole chain, integrating various marketing resources, reaching to deduct, in light Bo heavy marketing. In today's market demand-driven economy, consumer demand showing a refined and a variety of features, market segments maturing at the same time stimulate the rapid progress of Internet technology and applications, the pace of development of the overall market are accelerating. Therefore, enterprises need to establish a flexible management thinking, constantly optimize the corporate structure and related services, without reservation, to freely respond to unpredictable changes in the market. In this environment, the "micro-marketing" concept came into being. Marketing as a business profitable important auxiliary link, by many business owners as a magic weapon, however, extensive promotion of traditional methods can not meet the demand for refined market marketing, business investment rate of return is also declining, so the market needs to appear a more fast and efficient marketing channels. With the rapid development of the Internet economy, network marketing communication platform mushroomed rapidly growing industry, the overall level of service is also showing growth ladder, and the birth of a network of technology-based precision marketing model.